After Mercedes, now Volvo is saying its ‘Pilot Assist’ feature is ‘self-driving’

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Lately, there’s been a lot of attention on the terminology used by automakers to describe their Advanced driver assistance systems (ADAS) currently available in their vehicles. It started with some people, including Consumer Reports, calling for Tesla to change the name of its ADAS program, the Autopilot, but the automaker refused and argued that the comparison with an airplane’s autopilot is appropriate.

Then Mercedes came under fire for a series of adverts describing its ADAS, the Drive Pilot, as a “self-driving car”. Consumer Reports again complained and Mercedes was quick to pull the ads.

Now we have another candidate for a similar problem: Volvo has been referring to its ‘Pilot Assist’ as “self-driving”. more…

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