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From Electrek: Chevrolet dealership advertises the all-electric Bolt EV as having an...

Discussion in 'News from Electrek.co' started by RSSFeed, Mar 23, 2017.

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  1. RSSFeed

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    Chevrolet dealership advertises the all-electric Bolt EV as having an ‘engine’ and ‘needing fuel’

    [​IMG]

    It has long been suspected that car dealerships are part of the problem when it comes to electric vehicle adoption. Most of their business comes from servicing gas-powered cars and therefore, low-maintenance electric vehicles are not attractive to sell for them. It was demonstrated in several studies that they are not very good at it.

    It was demonstrated this week in a new advert from a Chevy dealership in Rockville, Maryland trying to sell to all-electric Bolt EV as if it needs gas. more…

    Filed under: Uncategorized [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG][​IMG]

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  2. Dan Detweiler

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    To me, more evidence that GM has no intention of making any serious strides toward electrification of its fleet.

    Dan
     
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    • MelindaV

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      I just assumed their marketing guy who throws together those walk around videos is an idiot and uses the same bullet points (I.E. "fuel sipping" or whatever he said) without even thinking about it. Maybe doesn't know an engine requires a combustion fuel and a motor is electric.
       
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      • Badback

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        Statistically speaking, only half of the population has below average intelligence, it just doesn't seem that way.
         
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        • TrevP

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          It just goes to show there is little to no cohesive training from GM to their dealerships on this new EV.

          They've consistently dropped the ball on the Bolt and to some degree the Volt as far as marketing and training goes. If they really wanted this car to succeed they'd spend a bit more time with their customers (which are the franchised dealers, not the general public) educating them and giving them proper marketing materials.
           
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          • Dan Detweiler

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            When I bought my Volt I ended up spending about 30 minutes showing the salesman all the features that I had researched before the purchase. Kind of summed up the educational process. Also, there has been virtually no attempt to advertise the Volt through its 5 year run. They are compliance cars, they lose money on each sale, they are there for a purpose...and selling lots of them isn't it.

            Dan
             
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            • DavidQ

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              When I purchase something expensive I research it as much as I can beforehand, and go along and ask a bunch of questions, some of which I already know the answers to, some of which I don't. If the salesperson gives the wrong answers to any of the questions I already know the answers to, then I have a fair estimate of the worth of the answers to the others.

              David
               
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              • MelindaV

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                Agree! I tend to do the same, if it's something expensive or not (but enough to consider multiple models/options) and more time than not, I've found those selling the item often times know significantly less about it than I had found out in an initial 20 minutes of research online - if it were a tv, car, bag/suitcase, printer, watch, fancy pen, etc. exception being (most) Apple Store people.
                 
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