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From Electrek: Elon Musk is trying to get Tesla Model 3 reservation holders to buy the Model S

Discussion in 'News from Electrek.co' started by RSSFeed, Mar 25, 2017.

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  1. RSSFeed

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    Elon Musk is trying to get Tesla Model 3 reservation holders to buy the Model S

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    Yesterday, we were blessed with an always appreciated and unusually long Tweetstorm by Tesla CEO Elon Musk. He shared a few new details about the Model 3 and its rollout, but I feel like the main point that transpired from the Tweetstorm is that Musk is trying to down-sell the Model 3 and push the Model S instead.

    It’s something that he already said Tesla is attempting to do with when potential customers show interest in the Model 3 for which the company already has a backlog of ~400,000 reservations, but it was never clearer than in the series of tweets he sent out yesterday. more…

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  2. BigBri

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    I'd already own a Model S if I could! NAFTA tax hurts.
     
  3. TrevP

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    Beautiful.. I can see why you're tempted with AP2 being part of the package. I keep looking at the AP1 cars as I could do it but ouchh. Probably would if we weren't looking to buy a new house in the next year or two.
     
  5. Michael Russo

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    As it stands 77% of close 2,500 people who took the poll are hanging to their guns (and keeping their powder dry!! :p)
    ONLY 64 people (2.58%) have cancelled their reservation to buy an S 60D, though 18% are 'thinking' about cancelling... of which some might fallback to an S, IPO or new...
    Hard to say this truly moves the needle in a big way...
     
  6. Gary Moore

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    Everything that Traffic will Allow...

    It's like the game of poker. Elon picks up the cards which he's been dealt and asks, what are these cards worth? He's building Model S and Model X for production sale. He's got the Model 3 project nearing that phase. The Model Y is not anywhere near ready. The Roadster has gone into seclusion, somewhat like a rich person's Chevy Camaro.

    It's poker. So, the press and public expect him to ante up and bid. This is what happens in poker.

    He doesn't want to tip his hand and scare off any money he might win in the pot.

    Does he want to build just S and X? No. But he does not know what cards the potential customer base are holding. Who are these 400,000 odd holders of pre-orders who have anted up? What have they got?

    Not knowing is baked in to the human condition.

    Perhaps he'd greatly love to start up the machine that makes the machines and put a Model 3 in every pot, but as Fred Brooks wrote in The Mythical Man Month, it takes about nine months to make a baby, no matter how many people you have participate in the project. Cracking a whip might excite the masochists, but it won't make better babies arrive sooner.

    You can't ignore the crowd anticipation, but you can't give everyone an actual grand finale climax at this point in time.

    So, you feint in a direction and see where the real money and the confidence in cards are. The game's afoot.

    Or, as Irving says in Annie Get Your Gun, There's No Business Like Show Business...
     
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