From Electrek: Mazda says it feels ‘no pressure’ from customers to make electric vehicles,...

Discussion in 'News from Electrek.co' started by RSSFeed, Mar 7, 2017.

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  1. RSSFeed

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    Mazda says it feels ‘no pressure’ from customers to make electric vehicles, burying its head back in the sand

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    Mazda announced last year that they will be forced to launch an electric car in California to comply with the zero-emission mandate around 2019, but that’s the only reason they are doing it.

    The Japanese automaker is one of the last few major automakers with no interest in electric vehicles and it now explained why: demand. more…

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  2. TrevP

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    Dumbest excuse in the world. They won't have a choice once they figure out sales start lagging, by then it will be too late.

    There's a very fine line between seeing no demand and being caught without a product to offer when demand actually shows up at your doorstep. It happened in the 70s during the oil crisis when customers wanted smaller cars but Ford/GM/Chrysler had nothing to offer. Toyota and Honda did and look what happened. They got big, REALLY BIG.
     
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  3. garsh

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    Mazda's problem is that they're small.
    Largest auto manufacturers in the world, by number of cars sold (Mazda is 15)
    Top manufacturing companies in the world, by revenue (Mazda is 140)

    They're behind Suzuki, which had to pull out of the US market a few years ago. I think they simply don't have the R&D budget to prepare for a market that hasn't yet reached a critical size. They would have to do something like Chevy - have a battery manufacturer supply the batteries, motors, and controllers for the car, and design a chassis around that. This quote is just marketing spin, and I wouldn't read much into it. I just feel bad that Mazda might not be able to survive when the market shift occurs.
     
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  4. BigBri

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    Wow, didn't realize they're so small. You can't blink without seeing a Mazda 3 around here. Suppose that could be what living in a college town gets you.
     
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