From Electrek: Tesla Model 3: Elon Musk confirms the branding will be numeric – resulting...

Discussion in 'News from Electrek.co' started by RSSFeed, Feb 5, 2017.

More threads by RSSFeed
  1. RSSFeed

    M3OC RSS Bot
    Expand Collapse

    Joined:
    Sep 28, 2016
    Messages:
    2,666
    Tesla Model 3: Elon Musk confirms the branding will be numeric – resulting in ‘S3X’ vehicle lineup

    [​IMG]

    As we reported last month, Tesla changed the branding of the Model 3 on its website from the original three horizontal lines (☰) to represent the ‘3’ in favor of a numeric ‘3’.

    At the time, it wasn’t clear if it was a definitive signed that Tesla is going with that branding for its upcoming $35,000 all-electric sedan, but CEO Elon Musk has now confirmed it. more…

    Filed under: Uncategorized [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG][​IMG]

    Continue reading...
     
  2. Michael Russo

    MSM Team Founding Father, Red Dragon rider
    Moderator M3OC Supporting Member
    Expand Collapse

    Joined:
    Oct 15, 2016
    Messages:
    5,401
    Location:
    Pau, France
    Tesla Owner:
    Model S
    Country:
    Country
    Well, there you go... Fred sums it well, most of us will regret the ≡... yet WE ALL want our car in front of our house/condo/apartment or tent... (;)) soonest AND well finished!! :)
     
    • Agree Agree x 2
  3. MelindaV

    ☰ > 3
    Moderator
    Expand Collapse

    Joined:
    Apr 2, 2016
    Messages:
    4,999
    Location:
    Vancouver, WA
    Tesla Owner:
    Reservation
    Country:
    Country
    Fred certainly has a talent for taking a singular word twitter reply and turn it into a 400+ word article.
     
    • Agree Agree x 3
    • Funny Funny x 1
  4. garsh

    Dis Member
    Moderator M3OC Supporting Member
    Expand Collapse

    Joined:
    Apr 4, 2016
    Messages:
    5,503
    Location:
    Pittsburgh PA
    Country:
    Country
    Actually, if "summing" is the goal, Fred fails. ;)
     
    • Funny Funny x 2
    • Agree Agree x 1
  5. MelindaV

    ☰ > 3
    Moderator
    Expand Collapse

    Joined:
    Apr 2, 2016
    Messages:
    4,999
    Location:
    Vancouver, WA
    Tesla Owner:
    Reservation
    Country:
    Country
    so there is a copyright claim by Adidas.

    "According to Law360.com, Adidas has filed a notice of opposition with the U.S. Patent and Trademark Office, demanding that Tesla stop using the three horizontal lines logo.
    Adidas says Tesla's logo is too similar to their three stripes logo."
     
    • Informative Informative x 1
  6. garsh

    Dis Member
    Moderator M3OC Supporting Member
    Expand Collapse

    Joined:
    Apr 4, 2016
    Messages:
    5,503
    Location:
    Pittsburgh PA
    Country:
    Country
    I think it's a trademark issue, not copyright (but logos can be protected by copyright as well, so I'm not certain). In order to keep a trademark, a company must show that they actively defend it. I think this is just Adidas "actively defending" it.

    It's possible for two companies in different industries to trademark the same name (ex - Delta Airlines/Delta Faucets), so I think Adidas would have been quite happy for the USPTO to reject the claim - somebody trying to do something similar in clothing would not be able to say that Adidas wasn't defending their logo. If I had to guess, this probably isn't the reason for the switch.
     
    • Agree Agree x 2
    • Like Like x 1
  7. InElonWeTrust

    Active Member
    Expand Collapse

    Joined:
    Jan 4, 2017
    Messages:
    163
    Location:
    CA
    Country:
    Country
    I just noticed last night that our beloved Model 3 Owners Club site has also updated their logo. :(
     
    • Agree Agree x 1
  8. garsh

    Dis Member
    Moderator M3OC Supporting Member
    Expand Collapse

    Joined:
    Apr 4, 2016
    Messages:
    5,503
    Location:
    Pittsburgh PA
    Country:
    Country
    Existing thread on that topic.
     
    • Like Like x 1
  9. InElonWeTrust

    Active Member
    Expand Collapse

    Joined:
    Jan 4, 2017
    Messages:
    163
    Location:
    CA
    Country:
    Country
  10. Badback

    Valued Community Member
    M3OC Supporting Member
    Expand Collapse

    Joined:
    Apr 7, 2016
    Messages:
    1,111
    Location:
    Prior Lake, MN
    Tesla Owner:
    Reservation
    Country:
    Country
    Yea, I'm really concerned that I might confuse my ≡ with a sneaker from Adidas.

    Hasn't somebody already copyrighted the numeral 3?:mad:
     
    • Like Like x 1
    • Agree Agree x 1
    • Funny Funny x 1
  11. MelindaV

    ☰ > 3
    Moderator
    Expand Collapse

    Joined:
    Apr 2, 2016
    Messages:
    4,999
    Location:
    Vancouver, WA
    Tesla Owner:
    Reservation
    Country:
    Country
    you are right trademark, not specifically copyright - I wasn't awake yet when I saw that this morning ;)
    @Badback - they do have shoes the size of cars, so maybe ;)
    [​IMG]
    Adidas: Portland
     
    • Funny Funny x 3
    • Like Like x 1
  12. TE3LA

    Active Member
    Expand Collapse

    Joined:
    Apr 3, 2016
    Messages:
    192
    Location:
    Iowa
    Country:
    Country
    Definitely not a fan of the new Model "3" logo. :(

    But, I suppose this means there is an aftermarket opportunity for entrepreneurs to produce ☰ logos, stickers, trunk ornaments, etc ;) for all of us die hard fans
     
    • Agree Agree x 3
    • Funny Funny x 1

Share This Page

Model 3 Owners Club © 2018. All rights reserved.
Model 3 Owners Club (M3OC) is an enthusiast club and is not affiliated with Tesla Motors or the Tesla Motors Club Forum (TMC).
All Tesla logos are trademarks or registered trademarks of Tesla Motors.