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From Electrek: Tesla Model 3: Elon Musk confirms the branding will be numeric – resulting...

Discussion in 'News from Electrek.co' started by RSSFeed, Feb 5, 2017.

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  1. RSSFeed

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    Tesla Model 3: Elon Musk confirms the branding will be numeric – resulting in ‘S3X’ vehicle lineup

    [​IMG]

    As we reported last month, Tesla changed the branding of the Model 3 on its website from the original three horizontal lines (☰) to represent the ‘3’ in favor of a numeric ‘3’.

    At the time, it wasn’t clear if it was a definitive signed that Tesla is going with that branding for its upcoming $35,000 all-electric sedan, but CEO Elon Musk has now confirmed it. more…

    Filed under: Uncategorized [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG][​IMG]

    Continue reading...
     
  2. Michael Russo

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    Well, there you go... Fred sums it well, most of us will regret the ≡... yet WE ALL want our car in front of our house/condo/apartment or tent... (;)) soonest AND well finished!! :)
     
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    • MelindaV

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      Fred certainly has a talent for taking a singular word twitter reply and turn it into a 400+ word article.
       
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      • garsh

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        Actually, if "summing" is the goal, Fred fails. ;)
         
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        • MelindaV

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          so there is a copyright claim by Adidas.

          "According to Law360.com, Adidas has filed a notice of opposition with the U.S. Patent and Trademark Office, demanding that Tesla stop using the three horizontal lines logo.
          Adidas says Tesla's logo is too similar to their three stripes logo."
           
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          • garsh

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            I think it's a trademark issue, not copyright (but logos can be protected by copyright as well, so I'm not certain). In order to keep a trademark, a company must show that they actively defend it. I think this is just Adidas "actively defending" it.

            It's possible for two companies in different industries to trademark the same name (ex - Delta Airlines/Delta Faucets), so I think Adidas would have been quite happy for the USPTO to reject the claim - somebody trying to do something similar in clothing would not be able to say that Adidas wasn't defending their logo. If I had to guess, this probably isn't the reason for the switch.
             
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            • InElonWeTrust

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              I just noticed last night that our beloved Model 3 Owners Club site has also updated their logo. :(
               
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              • garsh

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                Existing thread on that topic.
                 
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                • InElonWeTrust

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                • Badback

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                  Yea, I'm really concerned that I might confuse my ≡ with a sneaker from Adidas.

                  Hasn't somebody already copyrighted the numeral 3?:mad:
                   
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                  • MelindaV

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                    you are right trademark, not specifically copyright - I wasn't awake yet when I saw that this morning ;)
                    @Badback - they do have shoes the size of cars, so maybe ;)
                    [​IMG]
                    Adidas: Portland
                     
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                    • TE3LA

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                      Definitely not a fan of the new Model "3" logo. :(

                      But, I suppose this means there is an aftermarket opportunity for entrepreneurs to produce ☰ logos, stickers, trunk ornaments, etc ;) for all of us die hard fans
                       
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