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Here's the Base Model I Would Have Liked

Discussion in 'Model 3 Reveal' started by John, Aug 9, 2017.

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  1. John

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    Once the goal of $35K for the base model was set, the die was cast. As a stockholder, I'm glad they met that target.

    However, as a buyer I would have like to have seen a base model which "split the difference" in battery size. In effect, I suppose I am wishing that they went with a 6 module (instead of 3 module) architecture. Instead of a choice of 52 kWh and 78 kWh (for $9,000 extra), I would have preferred a choice of 65 kWh (would raise the base price $4,500) and 78 kWh (for and additional $4,500).


    Base price: $39,500 (265 miles of range, turbine 18" wheels)
    Premium upgrade: $5,000 (choice of black, white, or cream)
    Enhance Autopilot: $5,000
    Total price: $49,500

    Also, you'll notice I just wished away the aero wheels in favor of more conventional ones.

    I think this is still a car that maintains Tesla's gross margin targets, even if it somewhat lowers the incentive to purchase a $4,500 battery upgrade to get to 310 miles of range. Okay, maybe I'd owe a little more for the shift to smaller battery modules...

    Bottom line, I've wished away $4,500 of battery and $1,500 of wheels. I'm fine with black, so in your version of this you can feel free to wish away your paint charge, or choose black. But I feel this gets the premium for this car down to where you're only paying $8,000-$10,000 more than you would for a BMW 320i or Mercedes C300 (in the ways that I would trick them out, including navigation), but also getting more: enhanced autopilot, an electric car, reduced maintenance, a "software-first interior, a little better performance, and a better looking car from the outside.
     
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    • SoFlaModel3

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      It's quite possible this happens in the future. Anything is really possible. They've set themselves up well to make great margins on the the initial production run though.
       
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      • Twiglett

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        Its a nice wish - but they said they were going to do a $35K car, so they have no choice.
        Making it a 39.5K base price would be suicide.
        Which is why the long range version exists.
        Who knows where the car goes after the hit full production - but you got to give them chance to get there first
         
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        • Michael Russo

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          Absolutely. I do see room for an intermediate version (60-65 kWh?) with a 250-260 miles range and could imagine it made to market by end 2018... :rainbow:
           
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          • TrevP

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            If I've learned anything about Tesla is that they won't be sitting still. Car configs WILL change over time and they will offer different battery sizes.

            Elon has said many times that Model 3 initial production run and configs are simpler on purpose: to make back money spent on capital expenditures and keep the ramp up on target.

            If you don't like the current config then wait until next year or the year after. Things will change, I can guarantee it!
             
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            • Topher

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              Why not just wish for a third battery option? Why price some people out of a great car?

              Base: 50kWh for $35,000
              Mid-range: 63kWh for $39,500
              Long-Range: 75kWh for $44,000

              That seems a reasonable mix.

              Thank you kindly.
               
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              • Jayc

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                #7 Jayc, Aug 10, 2017
                Last edited: Aug 10, 2017
                Things will change for sure but some aspects of configurations probably wont:

                1. Base with small aero wheels that maximise range - to show what the entry M3 can do

                2. Longest range battery with small aero wheels - to show off top-end range available

                3* Several other large wheel based configurations for those who just cannot live with aero wheels

                I've been following Hybrid car configurations for the last decade or so that I can almost guarantee (1) will always be there. For EVs, (2) is almost a must for self promotion. With dealerships of course what usually happens is the images on promotion material will feature the larger wheel and the wording will go something like "up to 200 miles of range" and a tiny disclaimer at the bottom will say that the higher mileage/range is available only with the smaller wheel :)
                 
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                • JWardell

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                  How do you know for sure they have three modules and not six? Or 12? No one has crashed and teared down a Model 3 yet (thankfully). There's a high chance they will have other battery configurations in the future. The sizes offered now are 100% chosen to guarantee success of early production: 1. Most profitable and impressive and 2. Most affordable. If they offered a middle ground a TON of people would go for it instead of the higher profit size.

                  I also agree with you; I was hoping for 250-260mi range. I have no need for 300+. I have had 100mi each way day trips that make me very nervous to go with the small battery.
                   
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                  • garsh

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                    You're in Boston, correct?

                    You're going to be VERY glad that you have 300+ range when it's -10°F, the roads are covered with snow, and you have to make that 200-mile round trip. There's no way an EPA-rated 250-mile car would handle that in bad weather.
                     
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                    • JWardell

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                      That, too. And with no garage the poor car will be shivering all night!
                       
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                      • MarkB

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                        I don't see temps that cold, but trying to plan for some battery degradation over time me, and to run the battery is in the 20-80% range. A lot easier to do both with the long range option. Probably won't hurt resale, either -- for those that don't keep their cars for years.

                        Only time I regret paying for expensive upgrades is when the bill first comes.

                        I've never said:
                        • I should have saved a few hundred dollars and bought lowest storage iPhone
                        • I shouldn't have added the a/c to my house (or vehicle, back in the day when it was a very pricey option!)
                        • I really don't need that extra 10" on my flatscreen.
                        Those are things I think about before, but never regret after.

                        Larger battery will be the same.
                         
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                        • teslaliving

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                          Definitely need to bump up your range needs if you live in a colder climate. You can have up to 40% range loss in Winter weather. These are from my measurements against my base range of 265 mi:
                          screen-shot-2015-02-01-at-3-17-44-pm.jpg
                           
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