1. Tesla Model 3 apparel now available!


    Dismiss Notice

Model ≡ Market Position in Entry Luxury segment

Discussion in 'Rumour Mill' started by Michael Russo, Apr 7, 2017.

More threads by Michael Russo
  1. Michael Russo

    Top-Contributor
    Moderator
    Expand Collapse

    Joined:
    Oct 15, 2016
    Messages:
    3,014
    Likes Received:
    1,693
    Trophy Points:
    113
    Gender:
    Male
    City & State/Province:
    Belgium now, SW France when my Model ≡ gets here
    Country:
    Country
    Wow, so Model ≡ could actually be waaaay on top of the entry luxury segment at the end of its first full year of production already in the US?! Sing trumpets, sound the drums! ;)

     
    • Like Like x 6
    • Red Sage

      The Cybernetic Samurai
      Expand Collapse

      Joined:
      Dec 3, 2016
      Messages:
      687
      Likes Received:
      434
      Trophy Points:
      63
      Gender:
      Male
      City & State/Province:
      Los Angeles CA
      Country:
      Country

      Salim Morsy smokes crack and likes it a bit too much. Until mid-2015, BMW combined U.S. sales of both 3-Series and 4-Series. In 2014 that came to 142,232 units. Yes, the BMW 3-Series/4-Series outsold the Toyota Prius at 122,776 units that year. This was the second most cars in the 3-Series that BMW had sold in the past 15 years or so. In 2007 they sold slightly more, at 142,490 of 3-Series Sedans, Coupes, and Wagons. The 4-Series did not arrive until the 2013 model year.

      But BMW 3-Series sales have been steadily dropping in recent years. In 2016, sales dropped 25.5% from 2015, and below 90,000 units to 70,458 for the first time in 15 years. Even during 2009, a bad year for most automobile manufacturers in the wake of the 2008 financial collapse, BMW managed to sell 90,960 units of the 3-Series. And even 2015 Sales were only 94,527 units, though that may have been slightly lower without the 4-Series, but it was only the fourth time since 2002 that they didn't sell at least 100,000 units here.

      I submit that BMW's sales woes are due to the anticipation of Tesla Model ☰. They came in second place to the Mercedes-Benz C-Class, even though that car with only 77,167 units sold suffered a 10.4% loss compared to 2015. The C-Class, by comparison, has not sold over 90,000 units in any of the last 15 years. At this rate, combined sales of C-Class and 3-Series may well fall below 150,000 units in both 2017 and 2018. That will be an easy mark for the Tesla Model ☰ to surpass.
       
      • Agree Agree x 3
      • Michael Russo

        Top-Contributor
        Moderator
        Expand Collapse

        Joined:
        Oct 15, 2016
        Messages:
        3,014
        Likes Received:
        1,693
        Trophy Points:
        113
        Gender:
        Male
        City & State/Province:
        Belgium now, SW France when my Model ≡ gets here
        Country:
        Country
        Suppose some of you have seen this yet to be sure... Another encouraging sign when it comes to the sustainability of Model ≡ demand! :cool::rainbow:

         
        • Like Like x 8
        • Red Sage

          The Cybernetic Samurai
          Expand Collapse

          Joined:
          Dec 3, 2016
          Messages:
          687
          Likes Received:
          434
          Trophy Points:
          63
          Gender:
          Male
          City & State/Province:
          Los Angeles CA
          Country:
          Country
          This is true.
           
        • garsh

          Dis Member
          Moderator
          Expand Collapse

          Joined:
          Apr 4, 2016
          Messages:
          2,138
          Likes Received:
          1,175
          Trophy Points:
          113
          Gender:
          Male
          City & State/Province:
          Pittsburgh PA
          Country:
          Country
          My 14yo is already asking about being able to drive the Model 3 when he turns 16. :eek:

          I think I'll be hanging onto the Nissan Leaf for him to drive. :cool:
           
          • Funny Funny x 3
          • Like Like x 2
          • Agree Agree x 1
          • Red Sage

            The Cybernetic Samurai
            Expand Collapse

            Joined:
            Dec 3, 2016
            Messages:
            687
            Likes Received:
            434
            Trophy Points:
            63
            Gender:
            Male
            City & State/Province:
            Los Angeles CA
            Country:
            Country
            Will this be with a silent, unspoken contract, that if he doesn't manage to crack up the LEAF, or leave it stranded with a dead battery for a solid year, then he can drive you places in the Model ☰ with EAP engaged?
             
          • Safe Daddy Driver

            Well-Known SDD
            Expand Collapse

            Joined:
            Nov 5, 2016
            Messages:
            378
            Likes Received:
            214
            Trophy Points:
            43
            Gender:
            Male
            City & State/Province:
            Jersey
            Country:
            Country
          • Daliman

            Supporting Member
            Expand Collapse

            Joined:
            Apr 19, 2016
            Messages:
            364
            Likes Received:
            251
            Trophy Points:
            63
            Gender:
            Male
            City & State/Province:
            Mississauga
            Country:
            Country
            My 15 yr old was not interested in getting his license. We test drove an S. He said awsome! Now he is getting his license. Should I tell him he can't drive my 3? I don't think a used leaf will quite be the same.
             
            • Like Like x 1
            • Agree Agree x 1
            • SoFlaModel3

              Impatiently Waiting
              Expand Collapse

              Joined:
              Apr 15, 2017
              Messages:
              1,885
              Likes Received:
              795
              Trophy Points:
              113
              Gender:
              Male
              City & State/Province:
              Coral Springs, FL
              Country:
              Country
              I think the big question is how many cars a year do they produce and sell after they have worked through the back orders of reservation holders.

              I hope the popularity remains high, but I don't know if we can assume they will.
               
            • garsh

              Dis Member
              Moderator
              Expand Collapse

              Joined:
              Apr 4, 2016
              Messages:
              2,138
              Likes Received:
              1,175
              Trophy Points:
              113
              Gender:
              Male
              City & State/Province:
              Pittsburgh PA
              Country:
              Country
              They're positioning it against a BMW 3-series. It should end up with performance comparable to a 3-series. It's priced comparably, even without government incentives (which is pretty much a first for an EV - pricing on-par with an equivalent combustion vehicle). Perhaps the interior won't be viewed as being as nice, but that remains to be seen.

              BMW sells 100,000-140,000 3- and 4-series annually in the US over the last several years. Add another 150k-200k per year for Europe. So if the Model 3 really is competitive, there's no reason why it can't sell in similar quantities.
               
              • Agree Agree x 4
              • SoFlaModel3

                Impatiently Waiting
                Expand Collapse

                Joined:
                Apr 15, 2017
                Messages:
                1,885
                Likes Received:
                795
                Trophy Points:
                113
                Gender:
                Male
                City & State/Province:
                Coral Springs, FL
                Country:
                Country
                You still need EV adoption by the masses that are used to going to the gas station on every corner.

                Don't get me wrong, I hope you're right. I hope people see the price point, design, safety, and purpose.
                 
              • garsh

                Dis Member
                Moderator
                Expand Collapse

                Joined:
                Apr 4, 2016
                Messages:
                2,138
                Likes Received:
                1,175
                Trophy Points:
                113
                Gender:
                Male
                City & State/Province:
                Pittsburgh PA
                Country:
                Country
                Oh, I completely agree. It's not going to be an overnight success.

                However, Tesla is viewed as a desirable, luxury make right now, so it has a lot of appeal. This is the vehicle that's going to convince a nice chunk of the "unconverted" public to give EVs a try. And having more Teslas visible on the road will further raise brand awareness, and convince even more people to convert. It's going to snowball.

                Recall how quickly the world converted from horse-and-carriage to automobile.
                 
                • Like Like x 3
                • Agree Agree x 3
                • SoFlaModel3

                  Impatiently Waiting
                  Expand Collapse

                  Joined:
                  Apr 15, 2017
                  Messages:
                  1,885
                  Likes Received:
                  795
                  Trophy Points:
                  113
                  Gender:
                  Male
                  City & State/Province:
                  Coral Springs, FL
                  Country:
                  Country
                  Great points. Seeing this car on the road will turn heads for sure!
                   
                  • Agree Agree x 3
                  • MelindaV

                    ☰ > 3
                    Moderator
                    Expand Collapse

                    Joined:
                    Apr 2, 2016
                    Messages:
                    2,436
                    Likes Received:
                    1,623
                    Trophy Points:
                    113
                    Gender:
                    Female
                    City & State/Province:
                    Vancouver, WA
                    Country:
                    Country
                    I still turn my head at every Model S and X (and the very occasional Roadster) I see on the road around me. Can't wait to see so many more Model 3s there too.
                     
                    • Agree Agree x 2
                    • Winner Winner x 2
                    • Like Like x 1
                    • Love it! Love it! x 1
                    • Daliman

                      Supporting Member
                      Expand Collapse

                      Joined:
                      Apr 19, 2016
                      Messages:
                      364
                      Likes Received:
                      251
                      Trophy Points:
                      63
                      Gender:
                      Male
                      City & State/Province:
                      Mississauga
                      Country:
                      Country
                      Surveys show that most people are still unaware of what EV tech will make possible in the next 2 yrs (or in July for the Model3). A very small % of the population has ridden in an EV. I think that 500000 model 3 owners taking friends and family for rides will be the tipping point that starts the S curve of demand going up. People wont ignore EVS once they actually feel in their gut how much better they are they will do the math and buy one. That I think is really exciting. All of that depends on auto makers planning to meet that demand and so far not enough are. Tesla, Nissan and a few European companies with the rest of the world buying from China.
                       
                      • Agree Agree x 6
                      • Like Like x 1
                      • Red Sage

                        The Cybernetic Samurai
                        Expand Collapse

                        Joined:
                        Dec 3, 2016
                        Messages:
                        687
                        Likes Received:
                        434
                        Trophy Points:
                        63
                        Gender:
                        Male
                        City & State/Province:
                        Los Angeles CA
                        Country:
                        Country
                        My 23-year-old Nephew has been out of State for some time going to school. I was surprised he hadn't learned of the Tesla Model ☰ at all. Apparently, he and I haven't spoken about Tesla in a much longer while than I had thought... He absolutely loved the Model S when I showed that to him for the first time. And upon seeing the Model ☰, he was sold, especially once he learned the price. He currently drives an older Mercedes-Benz C-Class Coupe and truly loved the interior of Model ☰, especially the 'iPad' up front. Then I had to break the news to him about how many have Reserved ahead of him... What's really cool is that he goes by the nickname 'Tray', so the car will be perfect for him (though he would prefer a Coupe, as do I).
                         
                        • Like Like x 2
                        • marcycharles3

                          Expand Collapse

                          Joined:
                          Mar 16, 2017
                          Messages:
                          17
                          Likes Received:
                          15
                          Trophy Points:
                          3
                          Gender:
                          Male
                          City & State/Province:
                          Batesville, IN
                          Country:
                          Country

                          I already have a waitlist of people wanting rides when mine comes in!
                           
                          • Agree Agree x 2
                          • Like Like x 1
                          • Badback

                            Valued Community Member
                            Expand Collapse

                            Joined:
                            Apr 7, 2016
                            Messages:
                            1,024
                            Likes Received:
                            537
                            Trophy Points:
                            113
                            Gender:
                            Male
                            City & State/Province:
                            Prior Lake, MN
                            Country:
                            Country
                            I'm not letting any piney woods mujiks dangle their participles all over my vegan seats or burp lutefisk fumes on my 15" display.

                            They can get their EV information on CNN, eventually.
                             
                            • Like Like x 2
                            • Funny Funny x 1

                            Share This Page

                            Model 3 Owners Club © 2017. All rights reserved.
                            Model 3 Owners Club (M3OC) is an enthusiast club and is not affiliated with Tesla Motors or the Tesla Motors Club Forum (TMC).
                            All Tesla logos are trademarks or registered trademarks of Tesla Motors.