Tesla hires former Burberry exec and Apple digital retail expert as ‘Global Creative Director’

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Tesla recently made a key hire in digital retail and user experience. Electrek has learned that the automaker hired Chester Chipperfield, former Burberry Vice President of Digital and Interactive Design, earlier this month. Chipperfield, who more recently worked at Apple, confirmed the move on his LinkedIn profile.

He is taking over the role of ‘Global Creative Director’ at Tesla after leaving ‘Special Projects’, which is where Apple’s Titan car project (and other ventures) lives, at the Cupertino company earlier this month. more…

Filed under: Cars, Tesla Tagged: Apple, burberry, Chester Chipperfield, Global Creative Director, Tesla, tesla burberry, tesla online retail, tesla retail


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