Tesla launches a pilot project to sell cars inside Nordstrom stores

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Tesla has an undoubtedly unique retail strategy in the auto industry, the company owns all its retail location and has plenty of ‘galleries’ in malls, which is unusual for an automaker, but it is now taking it to the next level by launching a pilot project to sell its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles.

The new location will open on Saturday. Fast Company reports that it will take up a 400-sq. foot section of the store – see the concept rendering above. more…

Filed under: Cars, Tesla Tagged: Model 3, Model X, Nordstrom, Tesla, Tesla Model 3, Tesla Model S, Tesla Model X, tesla Nordstrom, tesla retail


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