I hope this post is controversial and will generate some robust and thoughtful discussion in a good way. Here is my theory. I believe that the initial TM3 offering will retail at around $42.5K with included options of upgraded interior, premium paint, and whatever else. EM did say he expects the average TM3 to retail for about $42K. After rebate that brings the price of the car to $35K. So far so good. The $7,500 rebate will expire eventually with over 400K reservations and not everyone will have access to that rebate. So the late reservationists will have to pay retail for the car and options they order with no rebate. Fair enough. Here is where it gets sticky. I don't think there will ever be any $35K base price cars that will be available to qualify for the rebate. Those folks who think they are going to get a $35K base car, get the rebate, and pay a resultant $27.5K are going to be sorely disappointed. EM said the best $35K for the money. He didn't say the best $27.5K car for the money. I believe a $35K base car will be available through the configurator, if not day 1 then soon after, but that car will not be delivered until after the rebates have expired. There will never be a $27.5K Tesla (at this time). Yes, some reservationists are going to be disappointed and walk but they will be replaced by those who will see and drive the TM3 in person and realize that they are buying a car that is almost as good as an MS, and in someways even better, for about half the price. I think this is sheer marketing genius by EM! He is, in effect, getting the US government to fund his high margin options on the initial TM3s, he kept his promise about a $35K car, and the initial reservationist placeholders get a heck of a package for $35K after rebate! Okay amigos, have at it. Please don't give me a "disagree". State your disagreement in a well reasoned post. I am truly interested in your opinion and what YOU think.