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Why Tesla should never relent to Auto Dealer Associations

Discussion in 'Off topic' started by garsh, Jun 23, 2016.

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  1. garsh

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    Why The New Chevy Volt’s Sales Are Only So-So
    Although Chevrolet has dedicated dealers, a litany of anecdotes has trailed shoppers telling of salespeople steering them toward other models when they came in for a Volt, or not knowing much about it.

    And this is exactly what would happen to Tesla. The last thing Tesla needs are lazy, ignorant salespeople either misrepresenting their cars' capabilities, or steering them towards whatever other brands the dealer chain handles.
     
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    • TrevP

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      Precisely one of the reasons why they wen the way they did. The whole dealership experience for the vast majority of people is rather "toxic" to say the least.

      Tesla knew the EV education factor would be time consuming and the service aspect on the back end would not be compatible with the usual business model so they really had to go the direct route. Besides, if they had gone down the franchise route right from the beginning they would *never* be able to switch to what they're currently doing which is precisely why these laws were created in the first place!!
       
    • Gary Moore

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      "To be or not to be? That is the question."

      Historically, car dealers are descended from horse traders, never the most historically trustworthy folks for consumers. Back then traders who routinely survived by their cunning could see that the horseless carriages required them to adapt, and the automakers had had enough on their hands at the time in making factories work, so those makers did not long to listen to nagging customers or the chores of reading up on the plethora of local laws and regulations. The whiff of opportunity knocked.

      Humans tend to be habit-driven, since who wants to grapple with the devil in all the new details?

      In the Information Age, the technology exists to fulfill the middle-man/interface role without added health care benefits in the equation. Why perpetuate a business model crafted for a by-gone era? Well, those who are doing it for bread will tend to answer things differently. Please note that the Jacquard loom flourished, and the Luddites, not so much.

      If machines eventually wind up doing almost all things better than is humanly possible, people will still need to eat and be distracted from temper tantrums and bar fights.

      Stop building plug-ins, you automakers! How we gonna occupy all these oil change bays? (Well, that's clearly one way to see it. )

      The consumer may have a somewhat different take: Oil changes? We ain't got to show you no stinking oil changes!

      "Oh dear, R2, woe that I was created a diplomatic droid to set it right!"

      Economists, we have a problem: Yep. This ain't the Stone Age we're in anymore, Toto. Do we really need to build pyramids of people when one well-placed inanimate server network will cover you all?

      If I sat in Elon's shoes, I'm going for direct sales and for harvesting customer data myself. There's gold in them-thar hills.
       
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